We started the day by having each of our groups from the respective colleges present their team projects. Each group was assigned a country along with designated landmarks or cultural points of interest. The teams had to research their assigned areas and prepare a presentation on these locations to the rest of the class.
After the group presentations, Danish professors, Carsten Nielsen and Erik Staunstrup, provided an overview and discussion on the European Union and its culture. They asked students to draw a map of Europe. Students worked in groups to draw the map. The results were interesting!
Following the map exercise, the RBC professors began an intriguing discussion on European consumers and the marketplace. In particular, the RBC discussed the recent World Values Survey and facilitated an insightful analysis of the survey results as well as the Inglehart-Welzel Cultural Map.
The discussion was perfect preparation for our next presentation on Experience Economy and Innovation. Esben Danielsen, Director of Innovation at Orange Innovation of Roskilde Festival, was our speaker. He provided a valuable overview of the Roskilde Festival, the business model that is used and the marketing strategy. Roskilde is the 3rd largest music festival in Europe and approximately 130,000 people attend per day during the festival. It is a massive operation and it was intriguing to learn about the business model that is used. There is much we can learn from Esben!
Professors Jim Myers from Pikes Peak Community College and Chrissann Ruehle from Sinclair Community College presented a workshop on the 4 P’s of Marketing and launched the team projects which included developing a marketing plan for a new product.